Package Design for The New Families of Formula Toothbrush
The New Formula Confident & Protector Toothbrush
Have you seen the New Formula Protector & Confident toothbrush hanger format package in modern markets across Indonesia lately? Formula Toothbrush indeed is taking a bolder step to capture customer’s attention through its new sub-brands.
Formula brand, by Orang Tua Group, is always portraying upbeat, straightforwardness and confident teenagers. Bedrock Asia team identified an unmet opportunity for teenagers who wanted a superior toothbrush experience without too many messages on the package.
Bedrock Asia designed a “straightforward” flexible packaging with simplified graphic messages to increase the brand visibility of the “Formula” identity, and with an overall premium translucent look and feel, the design enhanced the superior of the rib’s ergonomic and style.
Now both are available in all major supermarkets across Indonesia!
New Formula Toothbrush in hanger
Kwan Harsono Susilo, CEO of Bedrock Asia, is a keynote speaker and practitioner with 15 years’ experience in brand management and consultancy, in the U.S. and Indonesia. He can be contacted at inquiry@bedrockasia.com
Bedrock Asia - Jakarta Office 
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