Branding, Idea, Insights, Trends, Positioning, Strategy and Brand Development in S.E. Asia

Archive for the ‘Financial Institution Branding’ Category

Indonesia Banking: Brand Name in Crisis

If you notice, After Merger and Acquisition, Why Indonesia’s Bank names are abbreviated, getting less meaningful, longer and more difficult to remember? ie: CIMB NIAGA, OCBC NISP, ICBC, UOB BUANA…

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