Destination Brand: Saving Jakarta City 2030!

The past years history indicated strong evidences that Jakarta is sinking and Some scientist strengthen it that Jakarta will sink in 2030! Are you, going to let this happen or initiating a nation wide campaign to “SAVE JAKARTA” ?

Indonesia Brand Vision? Visi besar Brand Indonesia?

Banyak sekali kita mulai melihat beberapa kota impian yang bermunculan di asia: dari daratan cina ataupun dubai, sampai ke malaysia mulai menampilkan teaser2 visi Destinasi Brand mereka untuk 20-30 tahun kedepan. Saya ambil contoh terdekat yang merupakan hot topik di negara tetangga, yaitu Malaysia. Beberapa tahun lalu saya mampir di PutraJaya dan sangat terkesan dengan [...]

Bali is not in Indonesia.

Have you ever ask Non-Indonesian (ie: Americans/Canadian/European) where Indonesia is? And where is Bali? You may find a surprising answer: “Bali is an island/country nearby Singapore and Australia. Bali is not in Indonesia.” Their mental picture of excellent leisure destination is Bali. For businesses, either Singapore, Hong Kong, Thailand, Philippines or Malaysia. The question is [...]