Branding, Idea, Insights, Trends, Positioning, Strategy and Brand Development in S.E. Asia

Archive for the ‘Beverage Branding’ Category

Will You Rebrand during Economic Downturn?

On October 20, 2008, Pepsi finally revealed their new face. They spent $1.2 Billion in their entire new packaging, merchandising, and communications. Is it the right time to rebrand? The New Pepsi Identity From the consistent red and blue swoosh and now transformed into a friendly white smile I do believe they are trying to [...]

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