Ah Tuan Ee's Malaysian Nyonya Cuisine - Pacific Place, Jakarta. Indonesia

Sometimes we thought that branding is only about designing the logo, tagline or interior. Well, it’s true, yet only contribute part of customer experience.

In early 2008, We’ve completed the new concept of Ah Tuan Ee’s Restaurant – Kuala Lumpur to Pacific Place, Jakarta.

We’ve captured Ah Tuan Ee’s original in Malaysia yet refreshed its concept story & identity, recreated its interior to reflect the original nyonya style theme with old colonial influence, the stories inside the restaurant to the identity and all its applications, SOP standards and uniform design were created carefully to reflect Malaysian culture.

Not as easy as you’ve think since each country has different perspective about the restaurant. In Indonesia, we will be asking why not Penang Village, Penang Bistro, and many others. We found the recipe and apply to Ah Tuan Ee’s Restaurant -Pacific Place.

Our view, if we take restaurant as a brand, what makes you to come back again and again? Its about the unique experience that you had with Ah Tuan Ee’s: From cozy and homey feeling of nostalgic nyonya interior decoration down to the spice and birdcage integration, menu writing & visual to servers uniforms, promotion to communications all were narrated carefully so that the customers do say “wow”, its very impressive,  details and sophisticated.

After the opening, We’ve received an overwhelming response from satisfied customers. It’s really paid off and rewarding!

Some comments from media:
http://freemagz.com/dining/ah-tuan-ees
http://www.jenzcorner.com/weblog/archives/2008/04/ah_tuan_ees.html
http://www.hersmagz.com/guide_for_you/dining/must_try_now_at_pacific_place_mall

More to come…

Cheers

Harsono J. Kwan Susilo

www.bedrockbrands.com